Marketing Diagnostic

For founder-led practices and mission-driven organizations that deserve to be understood

Now booking through July 2026

If you’re at the stage where “figuring out marketing as you go” is no longer working…

You’re doing good work. Your marketing should make that obvious.

Many private practices and mission-driven organizations find themselves stuck:

  • What feels obvious to you isn’t translating clearly to clients

  • You know your work is differentiated, but you struggle to explain why

  • You have strong referral partners, but client flow still feels inconsistent

  • You’re unsure where to spend your time, energy, and limited marketing budget

You probably don’t need a full-service agency or a full-time marketing hire. You need clarity first.

This is a focused, 2-hour strategic assessment designed to help you identify what’s working, what’s not, and where to focus next. You’ll leave with a clearer plan and more confidence in your next steps.

2-hour diagnostic + roadmap | $950

No agency. No retainer. No ongoing commitment.

Just an experienced advisor, a focused session, and clear next steps.

What’s included:

  • Pre-work assessment
    Review of your current materials and messaging

  • 2-hour live strategy session
    In-person in Richmond, or nationwide via Zoom

  • Actionable one-page marketing roadmap
    Delivered within one week

This works especially well for:

  • Mission-driven nonprofit leadership teams and boards

  • Founder-led service businesses that rely on trust and referrals

  • Therapy, counseling, and group practices

  • Healthcare teams and Direct Primary Care (DPC) practices

Now booking through July 2026

I help people understand what’s getting lost between intent and impact.

Hi, I'm Ashley. Before becoming a therapist, I spent over a decade leading marketing and communications strategy for mission-driven organizations, including national arts institutions, high-visibility brands, and organizations navigating the gap between mission and market.

I worked on the original marketing team for Broadway's Hamilton, led regional teams and multimillion-dollar marketing budgets, and spent years helping organizations navigate the constant tension between limited resources and big expectations.

Today, my work sits at the intersection of psychology and organizational life.

You're not getting a typical marketing consultant. You're getting someone who sees it from every side - and can translate.

Trusted by

Work with me

  • "I had 16 years in clinical practice and zero idea how to market myself. Within months of working with Ashley, she built up my practice - and somehow made the whole process feel completely manageable."

    -Dayna Kumar, LPC